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GORENJE, d.d., Velenje

Vienna, Velenje, 24 September 2008 - Austrian eminent private European Brand Institute from Vienna presented last week results of a brand research on European level. Gorenje thus remains the most valuable Slovenian brand. It increased its brand value by 63 million euros which equals to 16.5 percent in comparison to last year.

Gorenje increased its brand value by 63 million euros

The European Brand Institute exposed in its brand research that for a brand to be successful it has to adapt to regional cultures, expectations and need. Furthermore, powerful brands contribute significantly to a stronger identity, employment and economic growth. There is a significant dividing line between Eastern and West Europe in the European brand landscape with international corporation brands dominating in Eastern European countries. The Hungarian largest commercial bank OTP Bank, the Russian telecommunication brand Beeline and the Slovenian home appliance brand Gorenje have been exposed as positive examples to all European Union members by the institute. Thus, Gorenje has reinforced its brand leadership in the markets of Eastern Europe and increased its value by 63 Million euros or 16.5 percent to 445 million euros.

The research, which is published on the web page www.eurobrand.cc, ranks brands by categorised scales in sixteen industries considering corporation brands, individual brands, country and industry.

The information of this announcement will be available on the official web site of the company Gorenje, d.d., Velenje, Slovenia, gorenje.com, at least 5 years from the date of the announcement.


Gorenje, d.d.,
The Management Board


Date: 25. 9. 2008